Platform Marketing Agency
Platform Marketing Services for Crypto, Web3 & Blockchain Brands
Drive User Acquisition, Platform Growth, and Brand Visibility at Scale
In the crypto, Web3, and blockchain industry, having an innovative platform is just the starting point. To stand out, you need a continuous flow of new users, a strong online presence, and campaigns that create momentum on a large scale. Hyperfomo’s Platform Marketing Services are designed to provide all three. We help you attract the right users through targeted onboarding campaigns, boost your reach with highly shareable content, and ensure your brand leads the social conversation.
Whether you’re launching a decentralized exchange, an NFT marketplace, a DeFi platform, or a crypto payment solution, our strategies are crafted to deliver measurable growth and widespread adoption.
What is Platform Marketing?
Platform marketing is the process of promoting your platform across the channels where your ideal users are most active, from social media networks like X, LinkedIn, Instagram, and Reddit to crypto-native communities, influencers, and industry-specific content hubs. The goal is to generate visibility and convert interest into active engagement and long-term usage. At Hyperfomo, we combine creative storytelling, precise targeting, and performance-driven execution to maximize reach and conversions. We integrate paid advertising, viral campaigns, influencer collaborations, and community engagement into one cohesive growth strategy. This ensures your platform isn’t just being seen; it’s being adopted and talked about.
Featured Cases
Why Your Crypto Platform Needs Strategic Marketing
The crypto industry evolves at lightning speed. Without consistent user acquisition and active engagement, even the most innovative platforms can lose traction. Gaining users is one challenge; keeping them engaged and loyal is another. Strategic marketing bridges this gap by bringing in new users and creating a brand experience that makes them want to stay.
With Hyperfomo, you get more than a marketing plan – you get a growth engine tailored to the realities of the Web3 space. Our campaigns are designed to build buzz, remove onboarding friction, and encourage organic growth through community participation. By combining volume-driven tactics with targeted messaging, we ensure you’re attracting the right users in the right amount.
Our Platform Marketing Approach
Audience Analysis & Positioning
We start by defining your ideal user segments, from retail traders and NFT collectors to DeFi enthusiasts and enterprise blockchain adopters. By understanding their needs, pain points, and preferred communication channels, we position your platform in a way that resonates and differentiates it from competitors.
Multi-Channel Social Media Campaigns
Our team creates platform-specific campaigns across X, LinkedIn, Telegram, Reddit, YouTube, and crypto-native channels. We tailor each campaign’s content style, format, and messaging to match the behavior and expectations of the users on that platform, ensuring maximum engagement.
Direct Onboarding Campaigns
We design targeted campaigns that move users from awareness to active usage quickly. This includes ad funnels, referral programs, and incentive-driven onboarding strategies to increase adoption and minimize drop-off.
Viral Content & Influencer Collaboration
We produce content that sparks conversation and sharing, from thought-provoking threads to short-form videos. Partnering with industry influencers and respected voices in crypto ensures your message travels further and faster.
Ongoing Optimization & Reporting
Every campaign is monitored in real time, tracking acquisition costs, retention rates, and engagement metrics. We modify the strategy based on performance data to keep user acquisition efficient and scalable.
Who We Work With
Hyperfomo works exclusively with crypto, Web3, and blockchain platforms. Our clients include cryptocurrency exchanges seeking trader adoption, DeFi platforms growing liquidity provider bases, NFT marketplaces expanding collector communities, crypto wallets increasing active usage, and blockchain-based SaaS platforms scaling enterprise adoption.
If you’re building the future of decentralized technology, our job is to ensure your platform has the user base to match its potential.
Proud of what we’ve built.
Why Choose Hyperfomo for Platform Marketing
In crypto, volume matters; but so does quality. Our campaigns are designed to attract users who are not only interested in your platform but motivated to use it actively. By combining creativity with performance marketing, we ensure every dollar spent contributes to measurable growth.
We also understand the unique challenges in this space, from strict ad regulations to market volatility, and we navigate them strategically. Working only with Web3 brands means our strategies are always relevant, compliant, and tuned to the behavior of blockchain audiences.
Other Services
Platform Marketing Related FAQs
What’s included in your Platform Marketing Services?
In addition, we track performance metrics closely to ensure every campaign delivers value. From cost-per-acquisition tracking to retention analysis, we measure what matters and refine campaigns to keep results improving over time. This ensures your marketing spend is always directed toward the strategies that bring in the highest ROI.
Can you guarantee a certain number of users?
By targeting high-intent audiences and using conversion-focused onboarding flows, we maximize the chances that every new sign-up turns into an active, loyal user. Over time, this will increase user volume and strengthen your platform’s reputation and community.
Which platforms do you run campaigns on?
Each platform is approached differently to match its culture and engagement style. This ensures that your campaigns feel native to the audience and are more likely to resonate, get shared, and convert.
How do you create viral content?
We amplify this content through influencer collaborations and community partnerships to boost visibility and increase the chances of organic spread. By combining creative execution with strategic distribution, we turn content into a driver of reach and user acquisition.
How soon can I expect results?
Our recommendation is to combine both short-term and long-term approaches. Paid campaigns give you quick wins and initial traction, while organic efforts build trust, loyalty, and sustainable user growth. This combination ensures your platform’s marketing is resilient and effective in different market conditions.