Trading volume is one of the most important signals for any crypto project. It reflects liquidity, investor confidence, and overall market activity. Projects with healthy volume are more attractive to retail traders and institutional investors. On the other hand, tokens with thin trading often struggle to gain listings on top exchanges or attract serious backers.
According to CoinMarketCap, the total daily spot trading volume across all cryptocurrencies averaged $75–100 billion in 2024. Within that figure, tokens with strong community and liquidity support dominated visibility, while low-volume projects rarely made headlines.
For any founder or marketing team, learning how to build trading volume for your crypto project is not just about boosting numbers. It is about establishing credibility and long-term growth.
The following strategies outline practical steps to build sustainable trading volume and avoid the pitfalls that have left many tokens inactive within months of launch.
Step 1. Strengthen Liquidity Through Exchange Listings
Liquidity is the lifeblood of trading activity. Without enough liquidity, even interested investors face slippage and poor pricing, which discourages further activity. Securing exchange listings is the first step in solving this.
A tiered approach works best. Early in a project’s lifecycle, mid-level centralized exchanges (CEX) and decentralized exchanges (DEX) provide the initial liquidity and exposure. Once daily volumes and community traction improve, applications to tier-one exchanges like Binance, Coinbase, or Kraken become more realistic.
According to CryptoCompare, tokens listed on tier-one exchanges typically see a 30–50% increase in trading volume within their first week of listing.
Market-making partnerships can further stabilize liquidity. Professional market makers or automated bots maintain order books with tighter spreads, giving traders confidence in execution. On the DEX side, liquidity pools on platforms like Uniswap or PancakeSwap ensure tokens are tradable without centralized approval.
Liquidity checklist:
- Secure listings on smaller exchanges first, then scale to tier-one.
- Partner with liquidity providers or market makers.
- Build strong pools on decentralized platforms.
Healthy liquidity not only increases volume but also improves credibility with exchanges and investors alike.
Step 2. Build and Activate a Loyal Trading Community
No token survives without an active base of holders and traders. Community members provide the organic trading activity that cannot be replicated by market makers alone. They bring volume, create buzz, and often defend the project during volatile markets.
In 2024, Binance Research found that projects with over 50,000 active social followers had significantly higher survival rates compared to those with weaker communities. This proves that engaged communities directly correlate with trading health.
Projects can use incentives like trading competitions, referral bonuses, and staking rewards to keep community members trading. Exchanges frequently support token trading contests where top traders receive token prizes. These competitions spike volume and attract new participants. Referral programs bring in additional users, while staking programs keep them invested long-term.
Transparency also matters. Teams that share roadmaps, updates, and honest communication earn trust, which translates into consistent activity rather than pump-and-dump behavior.
Community activation tips:
- Use trading competitions to drive short-term spikes.
- Build referral systems to expand the user base.
- Maintain transparency to foster long-term loyalty.
A community that trades actively is the best insurance against becoming another “dead token.”
Step 3. Use Strategic Partnerships to Expand Utility
A token without utility quickly loses momentum. Partnerships that integrate the token into real use cases create constant reasons for it to be traded. This is one of the most effective ways to build trading volume for your crypto project.
DeFi protocols are a natural starting point. Integration into staking, lending, or yield farming platforms gives holders financial incentives to move tokens. For example, memecoins like Floki Inu gained traction by partnering with DeFi apps that allowed staking and borrowing against the token.
Beyond DeFi, partnerships with payment gateways, gaming ecosystems, or NFT platforms create fresh demand. In 2023, Shiba Inu expanded its ecosystem through Shibarium, a layer-2 network, which increased on-chain activity and daily transactions. Tokens that integrate with multiple partners enjoy higher transaction counts and more consistent volume.
For B2B marketers, partnerships are also a brand signal. A token integrated with wallets, apps, or services communicates seriousness to exchanges and investors.
Partnership highlights:
- Target DeFi protocols for immediate liquidity use cases.
- Explore payment and gaming integrations for broader adoption.
- Highlight partnerships in PR to attract attention.
Utility and partnerships turn a token into more than a speculative instrument, ensuring consistent trading flow.
Read More: Top 5 Strategies to Market Your Memecoin in 2025
Step 4. Leverage Marketing Campaigns That Drive Transactions
Volume growth does not happen without visibility. Marketing campaigns designed to trigger transactions are a direct way to boost trading activity, especially during launches or key milestones.
Trading competitions are one of the most effective tools. For example, KuCoin and Gate.io regularly run token trading contests that generate millions in additional daily volume for participating projects. Seasonal promotions tied to holidays or global events can also drive bursts of activity, giving teams momentum when they need it most.
Influencers and KOLs also play an important role in these campaigns. While influencer marketing alone cannot sustain long-term volume, it can provide the push needed for spikes. A 2024 study by BeInCrypto showed that 76% of influencer-promoted tokens failed to maintain value long-term, but campaigns did generate short-term visibility and trading bursts. The lesson: use influencers for awareness but combine them with real incentives to sustain volume.
To maximize ROI, every campaign should be tracked with clear KPIs such as new wallet addresses created, transaction count increases, or liquidity pool growth. Campaigns without measurable outcomes risk becoming costly noise.
Campaign tactics:
- Organize exchange-backed trading contests.
- Run seasonal or event-based promotions.
- Use influencers strategically for visibility, not just hype.
The right campaigns create both short-term spikes and long-term trading habits.
Step 5. Implement Long-Term Market-Making and Liquidity Support
Sustaining trading volume requires more than community hype and one-time campaigns. Long-term liquidity support keeps order books healthy, spreads tight, and investors confident. Without this, volume spikes often collapse after the initial hype.
Professional market makers provide constant buy and sell orders that smooth volatility. Their role is to ensure liquidity across exchanges, which attracts larger investors. Institutional participants often avoid tokens with high slippage or empty order books. By partnering with a market maker, projects can secure credibility and stable volume.
On the decentralized side, incentivized liquidity pools create similar effects. Offering attractive APYs to liquidity providers ensures a steady base of tokens available for trading. Automated liquidity management through smart contracts helps balance pools without constant manual intervention.
For long-term success, liquidity arrangements should not just be a launch tactic. Sustained support over months and years separates projects that thrive from those that disappear after one cycle.
Liquidity support checklist:
- Engage professional market makers early.
- Incentivize long-term liquidity providers.
- Monitor spreads and adjust pools regularly.
Sustainable volume is built on consistent liquidity, not hype cycles.
How Hyperfomo Can Help You Build Trading Volume
Launching and scaling a token requires expertise across liquidity, marketing, and partnerships. Hyperfomo specializes in helping crypto brands build and sustain trading volume through tailored strategies that go beyond generic campaigns.
We work with founders and B2B teams to:
- Secure exchange listings on CEX and DEX platforms with structured tiered approaches.
- Design community activation campaigns such as trading contests, referral programs, and staking incentives.
- Develop partnership pipelines with DeFi apps, wallets, and payment providers to expand token utility.
- Run performance-driven marketing campaigns that combine influencer visibility with measurable transaction goals.
- Set up liquidity frameworks through professional market makers and incentivized pools.
With a presence in the US, UK, and UAE, Hyperfomo understands the needs of diverse markets and has guided crypto brands through both bull and bear cycles. Our mission is to help you build sustainable trading volume that attracts investors, exchanges, and long-term adoption.
Final Thoughts
Trading volume is more than a vanity metric. It reflects the health, credibility, and future potential of your crypto project. Low volume discourages investors, limits exchange access, and eventually sidelines promising tokens.
To build trading volume for your crypto project, you must combine liquidity support, community activation, partnerships, marketing campaigns, and long-term market-making. Each element strengthens the other, creating a framework that keeps your token active and relevant.
For founders and marketers aiming to stand out in 2025, sustainable volume is built with a proper strategy. With the right plan and partners, your token can achieve the visibility and credibility needed to thrive in a competitive market.
