BRETT
Turning a Comic-Book Sidekick into the #1 Token on Base
Success by the Stats
(Gate.io, Bybit, HTX, Bitget, KuCoin, etc.)
6 + CEX Listings
Active, meme-engaged community and growing
800 K +
Services Provided
- Meme-Driven Content Calendar for X
- Community Activation & Cross-Chain Onboarding
- Twitter Spaces Planning & Hosting
- Exchange Listing Support & PR Coordination
- Token Performance Tracking & Social Analytics
Client Overview
BRETT is a community-led memecoin on the Base blockchain, born from internet-culture DNA. Inspired by Brett, the laid-back best friend of Pepe the Frog in Matt Furie’s Boy’s Club comics, the token taps into meme nostalgia with fast, low-fee transactions powered by Base’s Ethereum L2 ecosystem.
Built without a presale, centralized control, or transaction taxes, and with locked liquidity and a renounced contract, BRETT’s launch was designed to be fair and community-first. The project launched with a simple goal to combine the charm of meme coins with the credibility of a real grassroots movement.
The Challenge
From day one, BRETT had to punch above its weight. The Base ecosystem was heating up with new tokens and projects, and there was limited space for another meme coin to break out.
The core challenges:
- Capture Mindshare on X
To win attention in the crowded meme space, BRETT needed to go beyond tokenomics and deliver consistently entertaining, community-fueled content.
- Secure Major Exchange Listings
Being on-chain wasn’t enough. The team needed visibility on centralized exchanges (CEXs) to grow retail accessibility, improve liquidity, and validate BRETT’s legitimacy at scale.
The Strategy
At Hyperfomo, we developed a campaign that made BRETT feel instantly familiar and everywhere at once without overpolishing or straying from its meme-first nature.
1. X (Twitter) Meme & Content Strategy
We leaned into Brett’s personality, which is chill, endearing, funny and built content around that identity.
- Ran daily meme posts featuring comic panels, “Brett vibes” moments, and inside jokes
- Shared weekly on-chain highlights such as volume spikes, wallet milestones, and chart shoutouts
- Created shareable community challenges like “Which Brett are you today?” and “Brett Reaction of the Week”
- Reposted user-generated art and memes, building a two-way creative loop
The tone stayed playful and self-aware, making it easy for new users to engage without pressure.
2. Community Onboarding and Spaces Activation
We worked across Base-native and Ethereum communities to introduce $BRETT as “Pepe’s best friend”, now going solo.
- Hosted X Spaces featuring early adopters, artists, and token holders
- Coordinated joint giveaways and AMAs with partner NFT communities
- Created “starter kits” explaining how to buy and use BRETT, making onboarding smooth even for non-Base users
This cross-chain appeal helped BRETT grow outside its initial Base community bubble.
3. CEX Listing Support
To get BRETT in front of a broader audience, we helped prepare everything needed for top-tier exchange listings:
- Built media kits with token performance, community stats, and lock/liquidity proof
- Aligned listing announcements with social spikes to maximize traction
- Coordinated pre-listing hype campaigns on X and in partner Discords
This mix of credibility and excitement gave exchanges confidence, and the listings followed fast.
Results Achieved
The results speak for themselves. BRETT didn’t just gain traction, becoming the face of memecoins on Base.
#1 Meme Token on Base
Within weeks, BRETT became the top memecoin by market cap, volume, and community activity across the Base ecosystem. Its daily transaction count outpaced other meme tokens, making it the clear leader on-chain.
Listed on Every Major CEX
BRETT secured listings on Gate.io, Bybit, HTX, Bitget, KuCoin, and others. These listings brought a wave of new retail investors, increased liquidity, and boosted daily trade volume to over $45 million at its peak.
$500M+ Market Cap Achieved
With consistent community growth and rising demand post-CEX listings, BRETT crossed the $500 million market cap threshold, making it one of the fastest-growing meme tokens in recent memory.
Cult-Like Community Engagement
Over 800,000 users have interacted with BRETT content across X, Discord, and Base dashboards. The campaign didn’t just drive hype, but it built culture. Inside jokes, recurring meme formats, and UGC (user-generated content) helped turn fans into creators.
Final Thoughts
BRETT proves that meme coins can transcend humor, morphing into serious community assets on Base. With viral content, grassroots outreach, and institutional listing preparation, we helped BRETT move from “just a meme” to a celebrated memecoin mainstay.
At Hyperfomo, we don’t just launch tokens; we nurture culture, craft community, and build lasting awareness.
Ready to turn your token into the next cult community? Let’s make it happen.