Defi.App
Helping a Next-Gen Crypto Trading Platform Scale from Stealth to $400M Market Cap
Success by the Stats
Major Listings
Services Provided
- Social Media Strategy & Management
- Twitter Thread & Influencer Campaigns
- Pre-TGE Launch Marketing
- Community Engagement (Telegram + Discord)
- Educational Content & Visual Explainers
Client Overview
Defi.App is a modern all-in-one crypto trading platform, offering a seamless experience for users who want fast, low-cost, and efficient DeFi transactions. One of the platform’s standout features is gasless swaps, allowing users to trade tokens without the usual network fees, which are often a barrier in the Ethereum and Layer 2 ecosystems.
DeFi.app has successfully secured funding at a $100 million valuation. This round was led by Mechanism Capital, with strong contributions from Selini Capital, North Rock Digital, and select crypto angel investors.
With user experience at its core, Defi.App was designed to serve everyone from crypto newcomers to experienced traders. But even with a powerful product, breaking through the noise of the competitive crypto space was no small task.
The Challenge
When Defi.App approached us, they had already built a solid product but were struggling with two key challenges:
1. Making the Platform Market-Fit
While the product was technically impressive, early feedback showed that many users didn’t fully understand its core benefits, especially gasless swaps. There was a need to simplify the messaging, align features with real user needs, and sharpen the way the platform was presented publicly.
This was not just a branding issue; it was about ensuring that people instantly understood the problem the platform solved and why they should trust it over others.
2. Onboarding Real Users Before and After Launch
Crypto users are notoriously skeptical and hard to impress. New platforms launch daily, and without trust and clear incentives, it’s tough to get real traction. Defi.App needed to:
- Build awareness in relevant communities
- Convince early adopters to try the product
- Sustain user engagement beyond the hype of the token launch
To make the TGE (Token Generation Event) successful, the platform needed not just to go live, but to go live with a strong, active, and engaged user base.
The Strategy
At Hyperfomo, we designed a phased strategy that focused on community building, content clarity, and sustained excitement before, during, and after launch.
Phase 1: Refining the Messaging
Before we run any campaigns, we worked with the core team to simplify how Defi.App’s key features were explained. We broke down complex technical features (like gasless routing and liquidity aggregation) into benefit-driven language.
Examples:
- “Gasless swaps” became: “Trade tokens without paying gas fees ever.”
- “Aggregated liquidity” became: “Get the best prices across multiple DEXs, automatically.”
We also helped redesign the landing page copy and social media bios to speak directly to user pain points.
Phase 2: Community-Focused Social Media Campaigns
We ran targeted campaigns on Twitter, Telegram, and Discord, as these are the primary spaces where crypto communities engage. The goal was not just visibility but trust and interaction.
What we did:
- Ran Twitter threads explaining how gasless swaps work and what they mean for everyday users
- Posted before-and-after fee comparisons to show real savings
- Shared user testimonials from beta testers
- Launched polls, quizzes, and giveaways to drive interaction and grow followers organically
- Arranged live AMA sessions with the founders to answer community questions
We also coordinated with micro-influencers in the DeFi space to post honest reviews and explainers to their followers. This helped Defi.App tap into trusted circles without relying on large paid promotions.
Phase 3: Creating “Sticky” Content
Instead of relying on hype-driven marketing, we focused on content that educated and stayed relevant. We created:
• Step-by-step video tutorials on how to use the platform
• Short animations explaining “what gasless swaps mean”
• Case studies of how early users saved $X in gas fees
• Twitter carousels showing weekly milestones (TVL, user signups, partnerships)
We also created a launch countdown content series, building excitement for the token listing day by teasing exclusive features, airdrops, and first-week bonuses.
Phase 4: Pre-TGE Build-Up and Token Launch
Two weeks before the Token Generation Event, we kicked off an aggressive awareness campaign that included:
- “Coming Soon” teaser posts with visuals of the dashboard
- Early access waitlist campaigns that grew to over 8,000 signups
- Email drips and exclusive invites to Telegram “insider rooms”
- Countdown posts across all platforms in the final 7 days
On launch day, our team coordinated real-time content like announcing listings, sharing live price updates, and retweeting community reactions.
Results Achieved
The campaign delivered results that exceeded expectations across all key performance areas:
Millions in Trading Volume
Within the first 72 hours, Defi.App see over $15 million in trading volume. The smooth onboarding process, gasless feature, and community buzz led to high engagement and fast adoption by users globally.
Thousands of Users Onboarded
Thanks to our simplified messaging and pre-launch campaigns, over 12,000 users signed up in the first month. These weren’t just passive users; on-chain data showed strong repeat activity and positive feedback in Telegram and Twitter groups.
Successful TGE with Tier-1 Listings
The token launched on Binance and Coinbase simultaneously, an extremely rare achievement for a new project. The listing was backed by a strong, credible community and real trading activity.
$400 Million Market Cap on Day One
On its first day of trading, the token achieved a peak market cap of $400 million. This was driven by a combination of strong launch momentum, user growth, and clear product-market fit.
Final Thoughts
Crypto marketing is not about hype. It’s about clarity, trust, and timing.
Defi.App had a strong product, and our job was to connect it with the right audience, at the right time, in the right way. From community strategy to content design, every step was focused on delivering value and not just impressions.
At Hyperfomo, we specialise in helping crypto startups and SMEs build meaningful traction and not just during launch, but long after it. If you’re building something great, let’s get people talking about it