PEPE
Building a Cult Meme Token and Dominating the Charts
Success by the Stats
Services Provided
- X (Twitter) Meme Campaign Strategy
- Ethereum Community Seeding & Engagement
- Influencer Partnerships & Twitter Spaces Co‑hosting
- Meme Asset Production & “Rare Pepe” NFT Design Drops
- On-chain Engagement Analytics & Performance Reporting
- X (Twitter) Meme Campaign Strategy
- Cross‑chain Community Outreach
- Twitter Spaces Co‑hosting
- Meme Assets & “Rare Pepe” Design Drops
- On-chain Engagement Metrics & Reporting
Client Overview
$PEPE launched in April 2023 as a no-presale, no-tax, no-utility meme token on the Ethereum blockchain. It drew inspiration from Matt Furie’s cult-favourite cartoon character Pepe the Frog, a symbol of early internet meme culture and absurdist humour.
Unlike other memecoins that rely on aggressive hype or vague promises, PEPE leaned into pure memetic energy: nostalgic, community-driven, and anti-establishment in tone. Its ethos was clear: to be the most memeable token on the market, with a fair launch and decentralised community from Day 1.
The Challenge
Generating Organic Virality on X (Twitter)
The team didn’t want fake shilling or bot farms. Instead, PEPE needed high-impact memes, shareable content, and satire that aligned with crypto culture. The challenge was to spark buzz that felt authentic, degen-friendly, and community-generated.
Building a Loyal Meme-Fuelled Community
Beyond virality, PEPE needed true believers. Not just bagholders, but meme artists, NFT collectors, crypto Twitter OGs, and degenerates who would contribute content, evangelise organically, and keep the energy alive post-launch.
The Strategy
We designed a two-pronged marketing approach to activate both viral growth and sticky engagement:
1. Meme-First Campaigns on Twitter/X
- Created high-volume meme content using formats popular in the crypto ecosystem: wojaks, DEX screenshots, sarcastic tweets, and “Rare Pepe” remixes.
- Wrote punchy, satirical CTAs: “Tag your degen squad before this thing moons,” “This is NOT financial advice. But it’s PEPE time.”
- Partnered with meme influencers and parody accounts on X to organically amplify reach.
- Launched “Rare Pepe” image drops, unique meme cards and GIFs remixing iconic formats from 4chan and early NFT culture.
- Shared on-chain snapshots of rising wallet numbers, liquidity pool data, and price spikes in fun, memeable formats.
This resulted in relentless feed presence that felt native to CT, driving meme virality and triggering spontaneous fan creations.
2. Ethereum Ecosystem and Meme/NFT Onboarding
- Targeted Ethereum-native meme projects like $DOGE, $SHIBA, $FLOKI, and NFT communities like Milady and Nakamigos for crossover appeal.
- Collaborated with meme NFT artists for special edition PEPE-inspired drops (e.g. “PEPE x DeGods” or “PEPE x Milady” fan art).
- Hosted and co-hosted Twitter Spaces featuring crypto meme historians, collectors, artists, and anonymous influencers.
- Organised community bounties and meme contests to spark UGC and incentivised fan-generated meme packs.
- Engaged with CT micro-tribes, reply-guy culture, and GMI/NGMI humour to make PEPE a daily conversation driver.
This built strong Ethereum-native credibility and kept the project far from low-effort copycat territory.
Results Achieved
#1 Meme Token on Ethereum
PEPE became the most talked-about and traded meme token on Ethereum within just two weeks, surpassing older meme coins in volume and engagement.
Top 15 in Global Crypto Rankings
Within a month, $PEPE reached a market cap of over $1.6 billion, placing it among the top 15 cryptocurrencies globally, without any VC backing or utility narrative.
Massive Community-Led Movement
What began as a Twitter meme campaign evolved into a grassroots Web3 cultural movement. $PEPE trended multiple times on Twitter, with the community producing memes, videos, songs, and rare NFT derivatives on a near-daily basis.
PEPE was covered organically by:
- YouTubers, DeFi podcasts, and NFT influencers
- Twitter parody and alpha accounts
- Degen news outlets and Discord trader communities
The project became a blueprint for “meme-first token branding” in crypto.
Conclusion
The rise of PEPE demonstrates that memecoins are more than just hype. With the right blend of humour, timing, and strategic promotion, they can become full-fledged cultural icons and serious market contenders.
At Hyperfomo, we don’t chase noise. We build movements. We help Web3 brands like PEPE capture culture, go viral, and establish lasting social equity, without resorting to gimmicks or fakes.
Ready to build your meme cult? Let’s get started.