PNUT
Uniting Social Outrage and Memecoin Culture for Global Impact
Success by the Stats
Services Provided
- Viral X content strategy & daily narrative campaigns
- X Spaces hosting & moderated engagement sessions
- Network activation via hyper-local influencer support
- Exchange listing preparation & public communications support
- Performance tracking and narrative signal amplification
Client Overview
PNUT is a socially driven meme token on Solana, created in response to the tragic euthanasia of Peanut, a beloved squirrel rescued in 2017, whose story sparked nationwide outrage.
The token aimed to channel collective emotion into awareness and community action around justice, justice for Peanut, and broader animal welfare.
The Challenge
PNUT faced a steep climb: turning emotional outrage into staying power in the volatile memecoin space. The key challenges were:
1. Mobilizing Social Outrage in a Polarized Market
The narrative was deeply political, and PNUT needed to harness widespread emotion without alienating potential supporters.
2. Building Meme Token Credibility & Global Recognition
To stand out, PNUT needed both viral momentum and the legitimacy that comes from real traction and listings.
The Strategy
Hyperfomo’s strategy focused on driving emotional resonance on X (formerly Twitter), forging community alliances, and amplifying momentum for broader impact.
1. Viral X Campaigns & Memetic Amplification
We launched a wave of social media content such as heartfelt remembrances, protest-style memes, and calls to “Justice for Peanut.” As Elon Musk and others amplified the message, our content rode that social wave.
Key tactics included:
- Daily narratives: “Remember Peanut? Here’s why PNUT matters.”
- Sharing solidarity posts from public figures.
- Engaging calls-to-action: retweet to show your support, hold a virtual vigil, post memorial artwork.
2. X Spaces: Community Mobilisation & Call-to-Action
We hosted signature X Spaces where advocates, community leaders, and crypto users gathered to share stories, discuss justice avenues, and build momentum around PNUT. These sessions turned outrage into action and token interest.
3. Network Activation & Backing
We engaged Hyperfomo’s web3 network, such as clients, partners, and influencers, to back the PNUT token. Their early posts and token support seeded initial awareness and liquidity on-chain.
Results Achieved
Market Cap Soared from $50M to $2.5B
Within just two months of launch, PNUT skyrocketed from a sub-$50 million valuation to $2.5 billion, driven by viral attention and token listings.
Listed on Binance
PNUT’s emotional narrative and explosive growth secured a major listing on Binance, significantly boosting visibility and trading volume.
Global Mindshare & Social Movement
PNUT became one of the fastest-rising meme tokens ever, driven by cross-chain participation, profile-raising discussions, and engagement from high-profile advocates.
Final Thoughts
PNUT isn’t just a token; it’s a digital movement born from collective justice and social engagement. We translated outrage and empathy into tangible results: billions in market value, global reach, and social visibility.
At Hyperfomo, we help projects like PNUT turn emotion into ecosystem impact, merging community, culture, and crypto into something worth rallying behind.
Ready to get people using your product? Let’s have a chat.